Rich Products unveils Baked range for wholesale, grocery, foodservice and OOH channel


Indulgence is back – and Rich Products’ (Rich’s) innovative thaw-and-serve and bake-off range is perfectly placed to help retailers, foodservice professionals and OOH retailers satisfy the sweet-toothed cravings of the UK’s consumers.

Created at Rich’s Andover facility – the newest and most advanced bakery facility in Europe – Baked By Rich’s is a mouth-watering range of sumptuous, premium sweet baked goods for the wholesale, grocery, foodservice and OOH channel. Offering coffee shop quality, the collection aims to indulge customers’ ever-growing appetites for sugary rewards, and in turn drive market sales and margin growth.

Snacking on sweet baked goods is on the rise as consumers are increasingly seeking out indulgent treats and spending more on visually enticing cookies, cakes and pastries that offer an enjoyable and luxurious eating experience. Consumers are also increasingly conscious of what they are eating, so when they indulge, they want it to be ‘worth the calories’.

The Baked product range is designed to tap in to this growing consumer trend and includes cookies, muffins, buns, shortbreads and pastries that are available either fully finished thaw-and-serve or as frozen cookie dough for bake-off in store. What’s more, Rich can work with clients to bring their own bespoke products to life, giving outlets a unique opportunity to customise their baked goods range to delight their customers.

John Want, marketing director at Rich’s, says: “More and more consumers are leading healthier lifestyles, but increasingly they’re also looking for something enticing to reward themselves. Baked is a collection of premium products that can step-change sweet goods offerings and give exceptional value for money and a delicious eating experience down to the last bite.

“Developed by our expert bakers in our state-of-the-art facility in Andover, Baked can help retailers create a real sweet bakery ‘wow factor’ in grocery or out of home. Its coffee shop quality is a real point of difference to traditional, mainstream bakery options and will have their customers regularly coming back for more.”