The recent heatwave encouraged Brits to get outdoors, with a 39.9% rise in sales at camp sites and caravan parks at the start of July (7-13 July 2013) compared to the same time last year, reveal new figures from Barclaycard.
Following the brief return of weather we’re more accustomed to at this time of year, temperatures are once again expected to rise from Thursday (1 August 2013), encouraging Brits to head back outside to enjoying the great outdoors.
Spend on petrol, which had been in negative territory for nine of the previous 10 weeks, rose 5.2% and was up for the third week in a row. This, alongside a 19.6% increase in sales at UK tourist attractions, suggests Brits are making the most of the warm weather by getting out and about, said researchers.
With summer in full swing, Brits are also tending to their homes and gardens, evidenced by a 34.9% rise in garden centre spend, and an 11.1% rise in spend in DIY stores compared to last year. A 5.5% rise in food and drink spend compared to the previous year suggests that consumers are also firing up their BBQs at home as a result of the good weather.
After holding on to their winter clothes for much longer than normal, sunny skies have also meant that consumers are finally updating their summer wardrobes. While a largely cold May saw a 1% decrease in clothing spend compared to the previous year, the recent heatwave has caused a spike in spend on family clothing in particular, which surged 25.0% in the second week of July.
Valerie Soranno Keating, CEO of Barclaycard said: “Consumers took full advantage of the recent warm weather by getting out and about, spending much more than last year on enjoying themselves. Sales at camp sites and caravan parks were up just short of 40% and by nearly 20% at UK tourist attractions.
“With the school holidays now underway, retailers will be hoping that the good weather continues and that the trend for spending on the great outdoors continues throughout the rest of July and into August.”