Rituals elevates retail experience with Apple technology and Jamf

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Jamf, the standard in Apple ecosystem management, today announced that it made a successful company-wide global migration to Apple technology possible for Rituals, one of the fastest growing luxury brands in Europe. The initiative, supported by Rituals staff for its time and cost-savings potential, also empowers an elevated and seamless retail experience for customers.

Rituals has more than 670 stores in 27 countries around the globe. In autumn 2016, Rituals kicked off their Apple implementation with a pilot programme of 20 MacBook devices in their corporate headquarters. Staff feedback on the ease of use, flexibility and device stability cemented Rituals’ decision to migrate completely from PC to Mac – which kicked off a deployment of 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company.

“Through Jamf Pro, we have a clear view of our devices, and are able to install and update them at any moment in every country,” said Nico Wartenbergh, chief technology officer at Rituals. “Jamf’s solid infrastructure, along with its extensive capabilities, is instrumental in making sure Rituals’ digital strategy is successfully implemented. Jamf was the success factor of this implementation.”

Ingraining Apple’s iOS technology in stores

Supporting Rituals’ movement to remain paperless, store employees use the iPad to:

  • Watch corporate training sessions to remain in constant compliance with corporate policies and procedures
  • Read the company newsletter as a way to stay informed of important news and updates
  • Order products and maintain sufficient and accurate store inventory

The iPod touch devices aid in the overall efficiency of the Rituals retail locations by:

  • Providing customers with a mobile point of sale (POS) so they’re able to purchase products wherever they are in the store
  • Pairing with a skin analyser to provide customised skin care recommendations
  • Scanning products as they arrive, eliminating room for inventory errors

“Rituals is now at the forefront of the retail revolution deploying Mac, iPad, iPhone and iPod in its day-to-day operations. These mobile technologies have significantly transformed how it coordinates with staff and suppliers, and brings insight to each customer interaction. We’re glad to be Rituals’ partner to help it succeed in its digitalisation journey, through managing the mobile devices, apps and configurations that make it all work,” said Cate Jones, key account manager, Jamf.

“Good customer service, efficient operations and seamless communication are of utmost importance to a retailer, giving it a competitive edge. To maximise the benefits of Apple’s mobile technology, it is crucial that businesses implement a robust mobile device management solution and fully utilise the native Apple apps and security protocols.”