Rombouts extends premium Fairtrade and Organic coffee offerings


Family-owned coffee roasters Rombouts has extended its range of Fairtrade and Organic premium quality coffees with new offerings to UK retailers; Rombouts Déca Aqua and a new Bio & Fairtrade range. Both available in ground and bean format, the new listings are being officially launched in Q1 of 2018 and are an exciting addition to Rombouts’ existing range of premium quality whole bean, roast & ground coffees, espresso pods and innovative espresso pod systems.

Rombouts’ Déca Aqua blend is water decaffeinated without harsh solvents to help protect the unique characteristics of the 100% Arabica coffee. With its Fairtrade and organic credentials, the coffee is set to be a popular choice with consumers who are looking for an eco-friendly decaf option without compromising on quality.

The new Bio & Fairtrade range is another exciting addition to the Rombouts coffee portfolio. The pure Arabica coffee beans are shade-grown and harvested by hand, creating exceptional flavour with the know-how of farmers who work the soil without chemical fertilisers or pesticides.

Year on year, Rombouts becomes more committed to sustainable development, notably through the launch of new Fairtrade products. An important part of the brand’s business philosophy is to ensure that the coffee is purchased under specific conditions, including a guaranteed minimum purchase price, a development bonus for the completion of community projects and supporting the preservation of ecologically fragile regions.

Sales director of Rombouts, Simon Remmer commented: “Consumers are more and more interested in the origins and sustainability of the products that they are buying, making it more important now than ever before to support this cause. We are pleased to offer four new products to the existing Rombouts portfolio that are both Fairtrade and organic-certified. To develop these products, we have continued to work closely with trusted coffee farmers to deliver distinctive flavours with exceptional quality and taste.”

Rombouts Déca Aqua is available in a 250g ground coffee tin and 250g whole beans foil pack format and the Bio & Fairtrade is available in 250g ground coffee tin and 500g whole beans foil pack format.