Running specialist, Sweatshop, opens destination three-storey London flagship

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Sweatshop: London flagship

Sweatshop: London flagship

Running retail specialist, Sweatshop, has opened a flagship store in Trump Street, London.

Founded in 1971 by Chris Brasher, Sweatshop aims to provide the best service, advice and choice of products to help runners of all abilities to reach their goals. 

The new store spans three floors and 10,000sq ft in the City of London. It combines services, products and facilities designed to make the store a destination for runners. 

Sweatshop has joined forces with specialist partners City Athletic, The Running School, The Altitude Centre and Perfect Balance, to enable the Trump Street store to offer the latest products, performance science, sporting rehab and coaching.

“The Trump Street store takes our specialist training to the next level,” said Nick Pearson, managing director at Sweatshop. 

“We know that our customers often require expert advice and training to enhance their running experience. We have teamed up with highly respected specialist partners, to enable us to offer the ultimate one-stop running shop that will fulfil every runner’s requirements. We want to build upon the Olympic legacy of 2012, and Trump Street furthers our commitment to help every person to “be the best that they can be.”

Specialist retail offer

Specialist retail offer

The basement of the store features a 5,000sq ft sports gym by City Athletic. Offering expert advice and boasting state-of-the-art equipment including Concept2 rowing machines and custom-built power racks and lifting platforms, City Athletic claims to provide a gym service like no other. 

The ground floor of the store offers the latest running apparel, footwear and accessories on the market, much of which is exclusive to the Trump Street store. 

Sweatshop’s award winning gait analysis, sports bra-fitting service and Running Community will also be available. 

Perfect Balance, on the second floor, is a specialist rehabilitation clinic, which aims to ensure runners and athletes are given the right treatment at the right time to ensure optimum and constant performance. Offering a range of therapies, the Perfect Balance team comprises keen sportsmen, many of whom have worked in elite level sports, and who thus understand the effects and pressure that sport can have on the body.

The Altitude room

The Altitude room

The High Altitude Centre on the top floor of Sweatshop Trump Street is described as a must-visit. Having worked with elite athletes including Mo Farah and Alistair Brownlee to help bring them to Olympic triumph, the Altitude Centre is reported to have become a leader in its field. 

The centre offers spin and treadmill classes at simulated altitudes and uses advanced monitoring technology to track the body’s stress points throughout each exercise session to allow for detailed reporting and progressive training programmes guided by the consultation team. 

In addition, bespoke altitude consultations and pre-acclimatisation training are also available to help those preparing for trips to high altitude and training for extreme endurance events. 

The Running School

The Running School

The Running School on the second floor provides advice, coaching and training from a group of specialists to help customers stay injury free, improve their running technique and increase their speed – whatever their sport.

The school will also have the use of a zero gravity treadmill, which is useful for rehabilitation, weight reduction and treating neurological conditions, Sweatshop said.