Rushden Lakes Shopping Centre welcomes new Superdrug store opening

Superdrug will open its doors to a brand new store on Thursday 1 April in Rushden Lakes Shopping Centre, Northamptonshire. The store has created 21 new jobs and will offer customers access to the latest health and beauty products, everyday toiletries and luxury fragrances.

Superdrug is also offering an exclusive opening offer to all shoppers, giving customers 100 points on their Health & Beauty card when they spend £20 (offer running 1– 7 April).

Alongside Superdrug’s usual beauty offering, the Rushden Lakes store will showcase a brand new immersive experience, housing Skinnydip’s largest ever Superdrug ‘Shop In Shop’. This will be the largest Skinnydip stand at Superdrug to date, with over 150 exciting skus on offer. For the first time ever in Superdrug stores, shoppers will be able to browse Skinnydip’s lifestyle and fashion accessories, such as nightwear, slippers and cushions. The bestselling Revolution range will also have a large shop in shop in the new store, with over 100 skus on offer, immersing shoppers in the range and offering a premium beauty shopping experience. In addition, the newly launched Missguided Beauty range will have a stand showcasing the range, with the fast fashion brand now exclusively available on the UK high street at Superdrug. 

The store’s health and beauty offering will include Superdrug’s popular own brand ranges including B. by Superdrug, Naturally Radiant, Me+, Layering Lab, suncare range Solait and baby range My Little Star. Customers can also shop from a range of exclusive beauty and personal care brands such as Revolution, Beauty Laundrette and Tanologist. Shoppers can find their go-to scent with the new fragrance counter, boasting exciting and purse-friendly promotions on perfume and aftershave by premium brands such as Paco Rabanne, Marc Jacobs, Versace and Dolce & Gabbana. 

The new Rushden Lakes store also includes a brand new Beauty Studio offering professional treatments at affordable prices, which will open in line with the government guidelines. Within the Beauty Studio, customers will have access to a Brow & Lash bar with tinting and eyebrow shaping, and lashes applied for special occasions. The new store will also include a Nail Bar offering classic and gel manicures, and an Ear Piercing studio.

Visitors will also have the chance to sign up to Superdrug’s Health & Beautycard to collect points that are redeemable on future purchases. Exclusive offers are also available for cardholders including lower member prices, bonus points offers, birthday treats and the option to pay with points.

Nigel Duxbury, Property Director at Superdrug, said “We are thrilled to be opening our new store to customers in Northamptonshire, offering shoppers access to everyday essentials at an affordable price. With a brand new Beauty Studio opening in line with government guidelines, luxury fragrance counter and range of popular health and beauty brands, we’re pleased to be investing in the highstreet and are sure our customers will love the new store.”