Russell Hobbs and PG tips launch ‘Positivi-tea’ campaign

PG Tips and Russell Hobbs join forces on tea campaign

One of the UK’s most recognisable and leading household brands, Russell Hobbs has joined forces with the nation’s favourite tea brand PG tips, on a campaign to spread positivity across the UK.

As a nation of tea lovers, Russell Hobbs, inventors of the first automatic shut off kettle, and PG tips, makers of fine tasting tea since 1930, know the importance of a proper cuppa and, after the year that Brits have had, the brands are coming together to spread a little ‘positivi-tea’.

The campaign will see the brands engage in a number of acts of kindness including donating products to local community centres, food banks and homeless and domestics violence charities to support those in need and help people get back on their feet after a tough year. It will also see Russell Hobbs search for the UK’s most deserving community hero, asking people to nominate someone who has been the heart of their community during the pandemic and provide one special person the ultimate ‘Heart of the community gift bundle’ including over £500 worth of Russell Hobbs products for championing that community spirit.

The giving doesn’t stop there as the pair will also be gifting ‘Positivi-tea Packs’ to people across the UK, searching for those who need a little pick me up. The packs are filled with goodies, such as coffee, biscuits, journals, stationary and self-care products, as well as a Russell Hobbs kettle and toaster and PG tips tea, that will encourage the recipient to take a little ‘me time’ and wind down with a brew whilst enjoying the treats inside.

Russell Hobbs UK brand manager, Faye Jones, comments: “We all know how tough this year has been and with this in mind we wanted to bring some joy into people’s lives as we navigate our way out of the pandemic.

“We want to give back to our community, celebrate those who have gone above and beyond over the last 12-months and just bring people a little bit of happiness. Working with a brand like PG tips who share our values is a perfect fit for this campaign, we can’t wait to get started and start spreading positivi-tea far and wide for those who need it most!”.

Charlotte Ridley, marketing manager for PG tips, adds: “If we’ve learnt anything from this past year, it is to take pleasure in the small things. For some, that could be something as simple as popping on the kettle on for a cuppa! That’s why we’re excited to partner with Russell Hobbs on giving back to our wonderful communi-tea and the small acts of kindness that will keep Brits smiling.”

Keep an eye out across the Russell Hobbs social channels for the opportunity to get your hands on some goodies and spread the positivi-tea!