Majestic’s ‘Russian Jack’ has been named as the best value Sauvignon Blanc in the UK by ‘the Oscars of wine’, 2017 Decanter Wine Awards.
Sauvignon Blanc is the UK’s favourite wine style. The UK drank a staggering 63 million bottles of Kiwi wine in 2016, a 16% increase on the previous year. Sauvignon Blanc made up 85% of that total. As with many retailers, it represents the largest sales category for Majestic Wine at 14% of total sales.
Over ten thousand wines enter the DWA each year. Only 34 platinum best in show medals are available to the handful of wines which are awarded 95+ points by the judges. There is a huge amount of competition in the Sauvignon Blanc category and Russian Jack has captured the imagination of both the public and judges describing it as “lively and appealing wine with striking purity and exceptional length”.
The wine is named after one of the many Latvian immigrants who helped clear the New Zealand landscape for vineyard planting. Russian Jack himself (1878 – 1968) was a much loved “gentleman of the road” who carried his life in huge sacks upon his shoulders. At harvest he was welcomed onto the farms where he picked fruit into his old age and a bronze statue now commemorates his efforts.
Director of buying & merchandising at Majestic, Richard Weaver, said: “Our customers were ahead of the curve, buying New Zealand Sauvignon Blanc long before the rest of the market came round to its charms. We introduced the Russian Jack in 2014 and it became an immediate hit.
“It is therefore no surprise to see it given such an illustrious award. Our customers know their Kiwi Sauvignon and it remains our biggest category. Recognition as the Best Value Sauvignon from the DWA is just further testimony to what Majestic do best.”