Sailing apparel brand, MUSTO, deploys Cybertill’s cloud based point of sale across 20 UK stores


Sailing apparel brand, MUSTO, has deployed Cybertill’s cloud based point of sale (PoS) system across its 20 UK retail stores.

MUSTO, which historically focused on manufacturing and wholesale partnerships, opened its first high street retail store in 2004, stocking premium sailing-wear. Since that time, retail – both in-store and online – have become important growth channels for MUSTO.

With retail’s increasing importance across the business, MUSTO believed it needed to invest in a modern EPoS system that would help it offer its customers a convenient multi-channel retail experience.

Frank Potts, IT Director, said: “The investment has allowed us to integrate our ecommerce platform with our stores. We now have live sales and product data feeding across the business, which makes decision making more accurate.”

Since the implementation there has been a sea-change in the retail operations, already delivering efficiency savings for the business, the company reports. “With Cybertill we get lives sales data across the entire estate. Head office can review the stores’ performance first thing every morning, knowing they have all the data which is accurate and up to date. We have also changed how we re-order and replenish stores and have already noticed efficiency savings.”

As for the future, MUSTO is looking to roll out ‘click and collect’ across its entire estate and is keen to introduce the endless aisle concept. “As Cybertill’s cloud-based, we can roll out mobile PoS in our shops as well. We are already looking at this as we believe staff can offer customers a better service in-store when they have a tablet in hand,” Potts said.

In addition, MUSTO sponsors the Volvo Ocean Race, the world’s toughest ocean race. The Race stops at 11 ports as the teams traverse the globe. To celebrate its partnership with the race, MUSTO has created a unique commemorative collection that will be sold in temporary structures at each Stopover Village. MUSTO wanted its chosen EPoS system to also help manage this retail element.

Potts said: “Cybertill was a perfect fit; as it is cloud-based, it is relatively straight forward to deploy in pop up stores. Not only can they provide the solution they can back that up with support as well, which is critical in retail.”

“We are pleased to be working with MUSTO,” said Cybertill’s founder and CEO, Ian Tomlinson. “Not only can we provide them with a multi-channel PoS solution, but we can help manage their pop up stores around the world for the Volvo Ocean Race.”