Sainsbury’s was the star performing grocer among the top four in the 12 weeks ending 3 October 2010, according to the latest grocery market figures from Kantar Worldpanel.
Sainsbury’s recorded 5.6% growth and increased its market share by 0.2%. It is the the only retailer in the top four to add share in this period, endorsing its recent strong trading results.
In contrast, Tesco’s share remains unchanged at 30.9%.
Edward Garner, communications director at Kantar Worldpanel, said: “We have seen Morrisons’ growth rate slow this period as it contends with the strong annual growth it posted a year ago. Similarly, Asda continues to see its share under pressure with a drop of 0.1% but this is better than in previous months and we are currently seeing the re-launch of Asda’s core own-label range through the ‘Chosen by You’ campaign.”
Waitrose continues to forge ahead and has recorded yet another strong performance with growth well over twice the market average and an increase in share from 4% to 4.2%. This coincides with the beginning of its new campaign, which matches Tesco prices on 1,000 branded products.
Somerfield has now all but disappeared from the market, with the bulk of its share feeding directly into The Co-operative, which now holds 6.7% market share. Once again, the discounters have delivered a lack lustre performance with Netto’s share declining to 0.7%, which has dragged the sector down. However, despite reporting losses of £54m for 2009, Aldi has maintained its market share of 3% in the last 12 weeks, matching its share for the same period last year.
Total market growth in the period was 4.1%, ahead of grocery inflation, which stands at 3%. Despite the recent media scare around soaring food prices, Kantar Worldpanel still expects grocery price inflation to be held to around 4% by the year-end.