Sainsbury’s is expanding its free-from frozen offering this month with the launch of DS-gluten free’s gluten- and wheat-free Tortellini ready meal.
The new Italian frozen ready meal is now available in stores across the UK and will help to meet demand from category consumers for quick and convenient meal solutions, the supplier claims
According to DS gluten free, Sainsbury’s shoppers will now benefit from the largest range of gluten- and wheat-free frozen food available in the market with 11 of its free-from frozen food products listed overall.
The gluten- and wheat-free Tortellini ready meal is a new addition to the brand’s growing frozen meal solutions range, which includes the DS-gluten free Lasagne in Sainsbury’s.
The DS-gluten free Tortellini ready meal has a traditional Italian recipe of ham pieces in a cream sauce and is packaged in single serve portions. It has a 12-month frozen shelf life and is microwaveable for easy, quick preparation.
The flavour is said to be preserved through gentle quick-freezing as soon as the product is made to ensure it stays fresh and tasty. There are no hydrogenated fats in the Tortellini ready meal and it meets 2012 FSA Salt Guidelines, said the company.
Emma Herring, retail brand manager at brand owner Dr Schär UK, said: “Providing more choice to our consumers is really important and our continuing pipeline of innovative gluten free frozen products shows just how keen we are to do so.
“We’re proud to be sector leaders and will continue to drive market growth by representing true, proactive innovation that meets real consumer needs. And with Allergy UK citing that more than 45% of people in the UK have a food allergy or intolerance, we’re confident that this latest product will be well received.”