Sainsbury’s and Co-op pick up FreeFrom Food Awards and Vegusta takes crown

Sainsbury's award-winning cereal

Sainsbury's award-winning cereal

Sainsbury’s and the Co-operative have picked up FreeFrom Food Awards, while Vegusta scooped the Fair trophy for the Best FreeFrom Food in 2012 for its dairy-free Swiss Cheese.

Sainsbury’s won Best Cereal with its FreeFrom Oaty Granola and was the only retailer of the big four supermarkets to win at this year’s ceremony.

Sainsbury’s Frreefrom brand manager, Gemma Crump, said: “We’re thrilled to win Best Cereal at this year’s FreeFrom Food Awards as they’re a key point of reference for anyone with food intolerances. At Sainsbury’s we’re proud of our own-brand FreeFrom range and we’re constantly striving to improve and increase our range to make sure customers have plenty of choice without compromising on taste.”

The Co-operative picked up the best ‘meat-based meal centres’ award for its Truly Irresistible Minted Lamb Burgers. Three other products from the retailer’s new own-brand gluten and wheat free foods were also highly commended or commended.

Judges said the premium burgers were, “a lamb & mint combo classic – succulent but not overpowering mint – an excellent lamb product”. 

Kate Jones, head of farms and food development for The Co-operative Food, said: “We introduced the Free From range last year in response to a increased demand from our customers for gluten and wheat-free products, as more people choose these foods out of personal preference, as well as for health reasons. The range has been very popular with our customers and to have so many of our products recognised is a fantastic achievement.”