Sainsbury’s and Vodafone UK form joint venture to launch Mobile by Sainsbury’s


Sainsbury’s and Vodafone UK have formed a joint venture to launch Mobile by Sainsbury’s in the UK.

Mobile by Sainsbury’s will be run as a joint venture between Sainsbury’s and Vodafone UK combining Sainsbury’s brand, customer insight and retail distribution with Vodafone’s expertise, technology and network providing mobile services to Sainsbury’s customers both in store and online.

The 50/50 joint venture will be led by a management team of experienced mobile, retail and  marketing experts, made up of key personnel from both Sainsbury’s and Vodafone.

Mobile by Sainsbury’s, which will launch later this summer, will reward customer loyalty, offer great quality value-for-money mobile products together with attractive offers – and of course Nectar points.

Justin King, Sainsbury’s CEO said: “We are delighted to announce this partnership. Together with Vodafone, we’ll be able to develop mobile products and services that represent great value for Sainsbury’s customers.”

Guy Laurence, Vodafone UK CEO, said: “Both businesses will capitalise on their respective strengths in this venture to offer an exciting product range to customers.”