Sainsbury’s is star performer of top four grocers, Kantar Worldpanel reveals

Latest grocery market share figures

Latest grocery market share figures

Sainsbury’s is the star performer of the big four supermarkets, the latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 25 November 2012 reveal.

It has beaten grocery market growth of 3.2% with a year-on-year sales increase of 4.7% and lifted its share from 16.7% last year to 16.9%.

Conversely, Tesco, Asda and Morrisons recorded share losses.  

Edward Garner, director at Kantar Worldpanel, said: “These share losses are particularly acute for Morrisons which has experienced a sales decline of 1.1%, bringing its share down from 12.3% a year ago to 11.7% now. The online grocery channel is currently growing at nearly 20% per annum, and Morrisons’ absence from this channel will be holding it back. However, it is expected that online wine sales via Morrisons Cellar will make a start on addressing this.”

Strong performances from Waitrose, Iceland, Aldi and Lidl continue to be a key feature of the grocery market, said Kantar Worldpanel.  

“In particular, the advance of Aldi continues unabated and its 27.3% growth is being built on a solid foundation with 10% more shoppers than a year ago and 17% growth in the value of each shopping basket,” said Garner.

Aldi intends to open another 40 stores in 2013, which will bring its total to over 500 outlets. Some of these will be smaller high street stores, which will help the retailer to become more competitive in the convenience market and is likely to cement its success further, said Kantar Worldpanel.