Sainsbury’s is joining the celebrations of the Queen’s Diamond Jubilee by launching 14 products inspired by its British heritage.
In store from 23 May 2012 for a five-week period, the range includes jars of vintage sweets such as Liquorice Allsorts and Dolly Mixtures; classic conserves such as Medium Cut Marmalade and Strawberry Jam; and soft drinks including Cloudy Lemonade. A Traditional Beer and Ale Selection Pack, produced in Kent by the UK’s oldest brewer, Shepard Neame, will also feature in the line up.
According to Sainsbury’s, inspiration for the red and cream Heritage packaging came from in-house designers sifting through Sainsbury’s broad archives, adopting elements of old packaging and early poster designs.
All 14 products are available in 401 stores nationwide until 27 June 2012.