Sainsbury’s has listed Island Cuisine, a range of Seychellois cooking products, in selected Sainsbury’s stores throughout the UK.
The latest listing of over 51 stores joins 165 Tesco outlets across the North West and Midlands and follows continued growth and consumer demand for the range.
Ronnie Albert, founder of Island Cuisine, said: “We’re delighted Island Cuisine cooking sauces are now stocked in another supermarket and, with our support, hope Sainsbury’s will make the range even more accessible to consumers.”
Island Cuisine cooking sauces are available in four varieties – Red Creole Curry, Green Creole Curry, Sweet & Spicy Creole and Yellow Creole Curry – all of which are free from artificial colours, flavours and preservatives.
This new addition to Island Cuisine’s retailer listing means consumers throughout the country will now be able to sample the authentic creole-style cooking sauces, which draw on influences from Asia, Africa, and France.
Albert said: “Island Cuisine’s cooking sauces have already proved to be a big hit with customers across the North, so I’m incredibly excited that the rest of the UK will now be able to bring some Seychellois cuisine into their kitchens.
“People are increasingly short on time, but still want to push the boundaries with their cooking, which is why Island Cuisine sauces seem to have struck a chord with the general public.”
Established in 2009, Island Cuisine recently secured funding from an external investor, and unveiled a new look for the sauces labeling and point of sale material.
Island Cuisine said it intends to continue expanding its distribution network. The range is now available for convenience stores and other grocery retailers wishing to sell the products. Interested parties should contact the company for further information.
The brand is currently developing multiple product categories with tastes and flavours inspired from the Seychelles. Over 20 products are in development, with announcements scheduled for March 2013.
Albert said: “This is a very exciting growth time for the brand and with a new injection of funding we are looking to expand our distribution channels even further.”