Sainsbury’s partners with Wasabi, LEON and Itsu to launch convenient new lunch range

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Sainsbury’s has unveiled a new dedicated lunch stand in over 300 stores across the UK. The in-aisle concept is the first of its kind to launch in UK supermarkets, designed to make lunchtime easier for Brits, wherever they are working.

With many spending the last 18 months working from home, recent figures revealed that 70% will never return to their office in the same capacity as before*. As a result of balancing working at home and being in the office, Sainsbury’s is leading the charge in providing a selection of delicious, time saving lunch meals to inspire customers to mix up their midday mealtime from as little as £2.00. With 24 new inspiring products in the range, that’s enough for four working weeks of a different meal each day.

The dedicated lunch spot will stock competitively priced, convenient meals which are perfect for busy Brits to grab on the go. Featuring Sainsbury’s own brand favourites in new eye-catching packaging, customers can pick up a meal for between £2.00 and £3.75. Hot food options that can be cooked easily at home or in the office in as little as three minutes, are also on the menu.

Indulge in a hearty food box such as the Veg Thai Red Curry or Mexican Burrito Bowl heated in just 180 seconds, while the flavoursome flatbreads including the delicious Mozzarella and Pesto or Salami and Fresh Herb, can be ready in seven minutes. For those who normally opt for a salad, Sainsbury’s is offering new scrumptious salad combinations, such as Roast Vegetable Couscous and Lamb Koftas, or Corn Fritter and Bean Salad.

In addition to these new mouth-watering Sainsbury’s own brand lunch options, there will also be delicious dishes from high-street favourites, Itsu, LEON, as well as Wasabi, which is exclusive to Sainsbury’s.

Available in selected stores, excluding convenience, the launch comes as Sainsbury’s aims to help the nation eat better, while supporting customers in reclaiming their lunchbreak by saving time on making lunch.

Frances Hughes, Category Planner, Food for Later for Sainsbury’s, said: “As a hybrid style of working becomes more normal, we’ve been working hard to analyse customer needs when it comes to their lunchtime meals. It’s important for us to provide our customers with convenient and healthy lunch options whether they’re in the office or at home, and alongside our partners Wasabi, Itsu and Leon, we’ve developed delicious choices that enable them to do so.”

“Whether it’s stocking up on the weekly shop or heading to a Sainsbury’s Local during a lunch break, the introduction of the in-aisle lunch stand makes it easily accessible for anyone to pick up an affordable and balanced meal, no matter what your daily ritual is.”

The range includes the following new products, all available until 17th November. Promotions on selected items until 12th October. Excludes convenience stores.

Sainsbury’s

By Sainsbury’s Pesto And Mozzarella Flatbread 161g £2.00

By Sainsbury’s Salami & Rocket Flatbread 200g £2.00

By Sainsbury’s Cheese & Sun Blushed Tomato Flatbread 200g £2.00

By Sainsbury’s Kofta & Cous Cous 300g £3.00

By Sainsbury’s Tabbouleh & Falafel 318g £3.00

By Sainsbury’s Pasta Spinach Pinenut & Mozzarella 265g £3.00

By Sainsbury’s Corn Fritter & Four Bean 300g £3.00

By Sainsbury’s Beef Burrito 300g £2.75 – on offer for £2.50 until 12th October

By Sainsbury’s Red Thai Style Veg Curry & Rice 300g £2.75 – on offer for £2.50 until 12th October

By Sainsbury’s Naked Chicken Katsu with Rice 300g £2.75 – on offer for £2.50 until 12th October

By Sainsbury’s Jerk Chicken with Rice 300g £2.75 – on offer for £2.50 until 12th October

By Sainsbury’s Chargrill Veg & Pesto Orzo Pasta 300g £2.75 – on offer for £2.50 until 12th October

By Sainsbury’s Harissa Chicken 300g £2.75 – on offer for £2.50 until 12th October

By Sainsbury’s Louisiana Pulled Pork 300g £2.75 – on offer for £2.50 until 12th October

Itsu

Itsu Noodle’soup Chicken Gyoza 250g £3.50

Itsu Noodle’soup Prawn Gyoza 232g £3.50

Itsu Noodle’soups Veg Gyoza 230g £3.50

Wasabi

Wasabi Veg Gyoza Noodle Bowl 300g £3.00 – on offer for £2.75 until 12th October

Wasabi Spicy Chicken Noodle Bowl 300g £3.00 – on offer for £2.75 until 12th October

Wasabi BBQ Chicken Noodle Bowl 300g £3.00– on offer for £2.75 until 12th October

LEON

LEON Greens & Grains W/ Feta Salad 250g £3.25 – on offer for £2.85 until 12th October

LEON Chipotle Black Bn W/ Sweet Potato 250g £3.25 – on offer for £2.85 until 12th October

LEON Kale Caesar Pasta Salad W/ Tamari 215g £3.25 – on offer for £2.85 until 12th October

LEON Sweet Potato & Coconut Soup 380g £2.30 – on offer for £2.00 until 12th October

LEON Pea & Pesto Soup 380g £2.30 – on offer for £2.00 until 12th October

LEON Tomato & Harissa Soup 380g £2.30 – on offer for £2.00 until 12th October