Sainsbury’s reveals four in five parents have been encouraged to be more eco-friendly by their kids


Parents became more eco-conscious during lockdown as their environmentally savvy children stayed home from school, new research from Sainsbury’s has revealed.

The students became the masters when it came to creating planet friendly homes, with 28% of parents being encouraged to recycle more by their children and 25% even being challenged by their kids for leaving the lights on, wasting food (16%) or leaving the taps running (21%).

The survey revealed that 38% of parents believe their kids know more about the environment than they do, and 66% have been corrected on how to care for the planet by their children.

Kids are encouraging adults to keep food waste to a minimum (16%), use up their leftovers (15%) and even grow their own vegetables at home (18%).

As well as schooling their parents when it comes to helping the planet, the research showed that kids also encouraged their parents to eat healthier diets – with 68% expressing an interest in healthier eating and 50% even asking for more vegetables at meal times.

More than 38% of parents admitted to knowing less than their children about how to be eco-friendly, and 68% of parents wished they knew more about how to live a greener life and believe their kids are the driving force behind their eco-households (48%).

While parents nationwide struggled with home-schooling, more than 50% said that it did mean they had finally understood something they’d not learnt when they were younger, with spelling (36%), the times tables (35%) and the periodic table (30%) topping the list of lightbulb moments for home-schooling parents.

A return to the textbooks has inspired more than 58% of parents to learn alongside their children more regularly, with 97% saying games were a great way to tackle topics together.

The research comes as Sainsbury’s launches the return of its popular collectable cards and albums, featuring Disney. This year, in line with the retailers’ commitment to helping everyone eat better and to help customers make choices that are better for the planet, the collectable cards and album will see kids taken on a journey through five unique chapters including healthier eating and advice on being greener day to day, for example recycling old batteries and plastics. In each chapter missions are inspired by Disney Heroes, from Disney, Pixar, Star Wars and Marvel stories

The cards and albums are jam packed full with fun activities such as games, facts, challenges, quizzes, creative art, recipes and more, and are designed for kids and parents to enjoy together and learn about important topics such as recycling and conserving water in a fun and interactive way.

Mark Given, Chief Marketing Officer at Sainsbury’s says: “It’s encouraging to see that children are expressing an interest and sharing thoughts on how we can all care for the planet better.

“The five chapters on living a greener life and healthier eating are packed full of games that make learning about being environmentally friendly fun for the whole family.

“Knowing how popular the cards and albums are each year, we hope that kids will love this year’s ‘Heroes On A Mission’ theme as much as we do.”

All 144 Disney Heroes Collectable Cards will be available to collect in store and online alongside the album until 12th October. The new album costs £1.50, with two free packs of cards given for every album purchase. What’s more, for every £10 spent in store and online a free pack of cards will be gifted. Mega fans can also boost their collection by purchasing an additional booster pack for 50p.