Sainsbury’s rides Paralympics wave and sustains sales growth, Kantar reports

Latest share data

Latest share data

Latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 18 August 2013, show sustained growth for Sainsbury’s throughout 2013.  

John Coll, director at Kantar Worldpanel, said: “Sainsbury’s has continued to grow ahead of the market over the past 12 weeks, achieving sales growth of 4.9%. It benefited from its support of the Paralympics last year and its growth has continued since then. It now holds 16.5% of the grocery market and it is the only one of the big four supermarkets to make gains in share this period.”    

Among the other big four retailers, Asda has had a slower performance than previous months but it remains the number two grocer with 17.1% of the market. Morrison’s market share is down to 11.3% from 11.5% last year but it posts sales growth of 1.8%. Meanwhile, Tesco has recorded a fall in market share from 30.9% to 30.2% as it faces challenges from both ends of the market.

Coll said: “Waitrose, Aldi and Lidl remain strong with sales growth well above the market average at 9.1%, 31.9% and 14.9% respectively. Aldi and Lidl maintain a record market share for the discount sector at 6.8%, with respective shares of 3.7% and 3.1% as some consumers continue to adapt their shopping strategies as pressure on wallets continues.”

The hot weather has had a positive effect for many categories with ice cream sales up 21%, sun care products by 37% and hayfever remedies up by 37% compared with a year ago, said Kantar Worldpanel.