Sainsbury’s to reward bonus Nectar points to customers who buy more fruit and veg in month-long challenge


Sainsbury’s customers can make their Nectar points balance go further by stocking up on fruit and vegetables, with a brand-new tracker available on the Nectar app and website for a limited time. 

‘The Great Big Fruit and Veg Challenge’ runs from Monday 7 September to Sunday 4 October and invites customers to play along when they buy more fruit and vegetables by rewarding them with bonus Nectar points, which can be spent at partners including Sainsbury’s, Argos, eBay and ASOS amongst others.

The tracker sets personalised targets based on users’ typical shopping habits, rewarding customers who increase their intake of fruit and vegetables in store and online, with three levels to complete.

Each customer will be given a personalised target, based on how many portions of fruit and veg they usually buy. Once the target is hit, they will earn points and move up to the next level, with hundreds of points up for grabs. Examples of this include: earn 100 points when you buy 50 portions, 200 when you buy 75 portions and 300 points when you buy 100 portions.

There will also be six product badges, where customers can track the number of portions they buy of a certain product to earn a personalised points reward.

Jack Wallace, head of marketing at Sainsbury’s, said: “At Sainsbury’s, we’re all about helping make life a little easier and that includes helping our customers get more from their day-to-day purchases. ‘The Great Big Fruit and Veg Challenge’ is personalised to each Nectar customer and rewards them for increasing the portions of fruit and veg they buy. We hope our customers enjoy taking part, while getting more out of their points balance.”

Nectar points can be spent with a wide range of partners and online retailers covering entertainment, travel, food and drink, and experiences. From money off train tickets with the likes of LNER, to the chance to travel on the Eurostar. Cinema tickets and Sky movie rentals can also be purchased using points, along with the latest technology from Argos, coffees at Café Nero, and for those looking for a night in, ready meals at Sainsbury’s.  Points can be collected from almost 400 retailers and partners including Sainsbury’s, Argos, ASOS, Debenhams, Next, Topshop and Not on the High Street. For more information about where to collect and redeem, visit