Sainsbury’s tops big four but Aldi and Waitrose lead market growth, Kantar finds

Latest supermarket share data

Latest supermarket share data

Sainsbury’s is the clear winner among the big four UK supermarkets, according to the latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 17 March 2013.

Aldi and Waitrose, meanwhile, have posted the strongest growth with sales up 30.8% and 12.5% respectively in the latest period.

Fraser McKevitt, retail analyst at Kantar Worldpanel, said: “Sainsbury’s year-on-year growth of 6.2% firmly beats the total market growth of 3.9%. Since 2004, its annual share has been on a rising trend and now stands at 16.8% for the 52 weeks ending 17 March 2013.” 

Market polarisation continues unabated with Waitrose and Aldi holding on to the record shares reported last month.

Fraser said: “Austerity and provenance are the key factors behind the varying retailer performances this month.  Continued pressure on household budgets has helped Aldi, Lidl and Iceland to record market beating growths while Waitrose and Sainsbury’s have managed to mostly avoid adverse media coverage from the horsemeat scandal.” 

Elsewhere in the big four, Asda holds on to the record share of 17.9% it achieved a year ago but there are share drops for Tesco and Morrisons.

Fraser said: “Looking ahead, Tesco has responded with its Price Promise promotion which delivers coupons to shoppers at the tills and Morrisons has announced plans to plug its home-delivery gap during 2013. These strategies are expected to help boost the retailers’ performances going forward.”