Sales of prestige beauty products containing a SPF were up +11% versus last year as more women take preventative action to combat the damage the sun’s rays can do their skin, according to research by The NPD Group.
Prestige beauty products with SPF 25 are performing especially well, seeing a 19% growth year on year in total skincare, and a 21% growth in make up.
In the four months to April 2013, key elements of the prestige beauty market have seen value sales increase with the addition of a SPF:
- Women’s foundation grew +14%
- Women’s moisturiser grew +6.5%
- Women’s face sun creams grew +4.4%, driven by creams with SPF30 and above which grew +8% compared to last year
In the same period, 25% of all women’s prestige face moisturising cream sold included SPF, and value sales increased 6.5%. New launches that helped drive the increase included Bobbi Brown’s BB Cream SPF 35, BB cream SPF 25 from Clarins, and Clinique’s Moisture Surge CC Cream SPF 30. By comparison, products without SPF saw only 1% growth in value sales.
Buyers of prestige beauty ranges obviously want to maximise their sun protection as the research shows it is products with SPF30 and above in particular that have been pushing up the value of the market. The segment’s increase in value sales of 8% year-on-year to April 2013 was fuelled by demand for new products including Lancome’s UV Expert GN Shield SPF 50, Crème de la Mer’s The Reparative Face Sun Lotion 50ml and Elizabeth Arden’sPrevage Triple Shield SPF 50.
It’s not just moisturisers that are benefitting from the surge in demand for sun protection, researchers found. Sales of prestige cosmetics including foundations and lipsticks with SPF also increased in the year ending April 2013. Almost 80% of all foundations sold in the UK contained a sun protection factor ranging from five to 50. And, while value sales of foundation grew 9.5% to make the market worth £46m, those without SPF declined -3.9%. Some lip makeup ranges now also offer sun protection as well as colour. Amongst the best sellers are LancomeL’Absolu Rouge SPF12, YSL Rouge Pur Couture SPF15 and Clinique’s High Impact Lip Colour SPF15.
“Women know that sun damage is a major cause of premature ageing – something that so many women fear and want to address through their skincare regime,” said The NPD Group. “Taking preventative action whether with a moisturiser, a foundation or lipstick with SPF removes the effort from protecting the skin on a daily basis – after all in England you never know if the sun will come out! As more British women choose prestige beauty products with SPF, we expect the manufacturers respond by incorporating SPF in their ranges in more innovative ways this year and beyond.”