Salford Rum boosts its retail distribution with Morrisons listing in the north west

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The Salford Rum Company has secured a listing in 14 Morrisons stores in the brand’s north-west heartland.

Following listings in 90 Co-op convenience stores nationwide last month, Salford Rum’s Dark Spice variant has now rolled out to Morrisons stores this month, widening the availability of the popular rum brand for its ever-growing fan base.

A celebrated rum after winning a silver medal at the World Rum and Cachaca Awards, Dark Spice blends specially selected rums from Barbados, matured for up to eight years in ex-Bourbon, American white oak casks.

Salford Rum Company’s expert distillers combine these pot and column distilled rums with a distinct spice blend to deliver an exceptional Dark Spice rum that delights with flavours of vanilla, coconut, burnt caramel and cloves. The perfect pairing to cola or ginger beer, Dark Spice also works well with a variety of cocktails.

The retailer listings have been pioneered by fellow Greater Manchester company, Ten Locks.  Headed up by drinks industry stalwart, Becky Davies, Ten Locks is a drinks company that focuses on conscious, progressive premium brands and unique liquids that have a story to tell.

Becky Davies comments: “It’s clear that Salford’s exceptional Dark Spice is a winner with both consumers and experts alike; it’s a beautiful product that looks great on-shelf with its black ceramic bottle and intricate map artwork – something that opens up opportunities for gifting sales, too, as well as sales for cocktail making at home – which has rocketed amongst premium spirits lovers over the past year.

“The trend for enjoying premium spirits at home is set to continue as lockdown restrictions ease and outdoor gatherings and garden parties can take place. Salford Rum Dark Spice fits perfectly into this occasion and, now it’s available in Morrisons stores, we’re fully expecting bottles to fly off the shelf throughout the summer.

“The brand has somewhat of a cult following in the north west, so it’s good to see the Dark Spice available to regional consumers in their local Morrisons supermarket. We predict big things for this brand both regionally and nationally, so it’s a great bet if you’re looking to add a deliciously different bottle to your rum range.”

Thomas Elliman, buying manager for the region at Morrisons, said: “We are excited to offer our customers in the Greater Manchester region the chance to buy the Salford Dark Spice Rum at their local Morrisons store. After watching the brand with interest and noting its growing army of followers, providing an off-trade outlet for this popular, versatile – and delicious – liquid, makes sense. The ceramic bottle provides great stand out on shelf and we are keen to see what our shoppers get up to, cocktail-making wise!”

The company is an official supporter of Salford Lads Club – an incredible resource dedicated to providing opportunities for young people in sports and arts in Salford, Manchester.

Additionally, in an effort to reduce plastic waste during production, every black ceramic bottle of Salford Dark Spice Rum is screen-printed with intricately drawn maps of Salford by local artist, Dave Draws.

Salford Dark Spice Rum has an RRP of £26 for 70cl in 14 regional Morrisons stores in Failsworth, Dukinfield, Oldham (Chadderton), Denton, Eccles, Stockport (Bredbury and Cheadle Heath), Whitefield, Swinton, Chorlton, Openshaw and in Manchester city centre; Grafton Street and Piccadilly Gardens.

To find out more about Salford Rum or the Ten Locks portfolio – which also includes Nusa Caña Rum, Applewood Gin, Diablesse Rum, Banhez Mezcal, El Tequileño, Langley’s Gin, Mary White Vodka and West Cork Irish Whiskey – visit www.ten-locks.com.