Salmon acquires Neoworks to create multi-channel and e-commerce offering


E-commerce agency Salmon, a WPP Digital company, has announced it has acquired Neoworks,“the e-commerce people”. The acquisition will see Salmon, Europe’s leading IBM WebSphere Commerce platform integrator, add Neoworks, a leading hybris multichannel commerce platform integrator and developers of some of the core hybris product capability, to its offering. As a result, Salmon and Neoworks clients will benefit from wider capabilities, depending on their needs – ensuring a more compelling e-commerce proposition, Salmon claims.

Salmon said it has built a reputation for the design, development, implementation and management of enterprise-scale multi-channel systems for some of the UK’s largest retailers, manufacturers and wholesalers.

Its client list includes Argos, DFS and Sainsbury’s and more than £3b of sales run through the platforms which it has built. Neoworks will add to its offering, enabling the combined company to put clients’ e-commerce vision before technical considerations, and to take advantage of the most appropriate platform to drive their multichannel business. The acquisition also fits well with the wider WPP strategy to be able to support their clients as they transform digitally.

“Developing an online presence that provides a great user experience across web and mobile is not easy. Platform choice should be the least of a company’s worries,” said Neil Stewart, CEO at Salmon. “We want our customers to focus on the things that really matter – from the design to how to showcase products effectively. All they should care about is perfecting the customer journey to maximise online revenues, and providing a superior customer experience by exploiting data. Technology should simply enable this to happen. In acquiring Neoworks, we are able to deliver no matter which platform.”

With the deal complete, Neoworks’ 30+ staff will become part of the Salmon family. Complementing Salmon’s existing IBM and Magento practices, they will form the ‘hybris practice’ focused on existing clients and new projects built on the hybris platform.

“Salmon has a great reputation and we’re very excited to be joining the family,” said Nigel Atkinson, business development director at Neoworks, whose clients include Ted Baker, and Toys r Us.

“It is important to us that we are part of a company that matches our culture and market ambition. We know our employees are the best in their field – offering our customers unparalleled hybris expertise. The multi-platform capability forms a core part of the Salmon strategy and together we will provide the kind of flexible service brands need and want. We’re delighted the deal is complete so that we can deliver an even better service to our clients.”

“Bringing the hybris expertise Neoworks offers into the Salmon fold supports our long-term strategy, and adds a new dimension to our offering that will help us deliver the best service to our customers as they look to make the most of digital,” said Stewart. “Due to the similar delivery-focused culture, we see the merging of the two companies being a smooth process and that will help us to continue our growth in this exciting market.”