Samsung reports smartphone sales increase 17% week-on-week, as non-essential stores reopen

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Samsung has reported an sharp uptick in smartphone sales as non-essential stores reopened last week.

James Kitto, vice president of sales for Samsung Electronics UK & Ireland, said: “Following the opening of non-essential UK stores, we have seen encouraging signs of retail recovery with smartphone sales in the UK already up 17% week on week. Both computing and tablet categories have also seen steady growth due the rise of home working and connecting with loved ones virtually during the lockdown period. With many retailers taking a phased opening approach, it’s great to see positive signs of pent-up demand.

“Retail stores offer a unique role in supporting customers in their shopping experience, whether seeking technical support or device repairs, trading in or upgrading to the latest smartphone, so we are looking forward to welcoming back our loyal customers.

“Along with our partners, we maintain steadfast in our commitment to do all we can to provide a safe retail environment for everyone. At Samsung KX and Samsung Experience Stores, these measures include limiting the number of staff and visitors permitted onsite and installing hand sanitising stations, as well as altering store layouts, queuing and implementing one-way systems wherever possible to ensure people remain at safe distances.  For customers who aren’t able to visit a store, we are continuing to offer product information and support through our digital channels.

“Technology has played a vital role during lockdown and we are looking forward to providing much-needed advice and innovative products to our customers.”