Samworth Brothers launches new ready meal brand in Waitrose and Ocado

My healthy kitchen, a new brand from Samworth Brothers, has just been listed in Ocado – and will soon launch in Waitrose stores nationwide.

My healthy kitchen is a fresh approach to the classic ready meal, combining wholesome ingredients with internationally inspired recipes to create quick, tasty meals for health-conscious consumers. Every meal is under 500 calories and contains at least one of several health benefits, including being low in fat, sugar, or saturated fat, a source of protein or fibre, or being 1 or more of the 5-a-day recommendation.

The range is the latest brand innovation from Samworth Brothers, one of Britain’s biggest food manufacturers. It’s been launched from the company’s new development site, which has the flexibility to try out new ideas and concepts.

Having successfully launched initially on Amazon Fresh in February 2017, my healthy kitchen is now available at Ocado, and will soon be listed in Waitrose stores nationwide.

Alastair Johns, brand & business development manager at Samworth Brothers, said: “my healthy kitchen is an exciting new brand development in a growing category. There’s a continuing consumer movement towards healthier products, and my healthy kitchen is an innovation that closely follows the trend. The brand has a lot of potential; while we’ve launched initially with six SKUs we have big plans for myhk, and will be developing new, exciting products at pace.

“The listings in Waitrose and Ocado are testament to the quality of our product. With the success of the launch, we’re now moving manufacturing to one of the main Samworth Brothers sites, ready to take my healthy kitchen’s next steps.