Saputo Dairy UK is pleased to announce that it has extended its Spread the Love campaign with a second burst of media, following the success of the inaugural campaign supporting its market leading spread brand, Clover.
Continuing this month, the digital campaign uses animated Clover “buttery kisses” to evoke the love, care and nurture that comes with giving one’s family the very best. The campaign will be hosted on YouTube and across online display advertising.
Phase one of the activation delivered fantastic results for Saputo Dairy UK, with over 148 million ads impressions served during the six week campaign, and with the target audience viewing the advert on average twelve times1.
Emilie Grundy, Clover senior brand manager, comments:“We’re delighted that the campaign is resonating so well with our target consumers. In phase one of our launch we’ve achieved best in class results for awareness, ad recall and consideration uplift on YouTube, and have seen high levels of consumer engagement, with our ads driving over 120k direct clicks through to the Clover UK YouTube page. This second burst of media permits us to continue to spread the word… and to spread the love for Clover, supporting our ambition of getting Clover enjoyed by more families all over the UK.”
Clover has continued to outperform the Spreads sector in the 12 weeks to end Dec 2019, driving 3% volume growth (against sector decline) and maintaining number one brand status with over 25% volume share.