Saputo Dairy UK (SDUK), a producer of leading British food brands and value-added ingredients, is pleased to announce the launch of Cathedral City in Canada.
The UK’s favourite cheese brand is now on sale in more than 500 stores across Canada including Save-on-Foods, select independent boutiques and later this year at Loblaw-owned stores including Loblaws and Zehrs. For the launch, the Canadian range includes Mature block 200g, Extra Mature block 200g and Minis nets 6x20g formats.
Cathedral City is manufactured at the multi-award-winning Davidstow creamery in Cornwall, using milk from around 330 local farms. The cheese is matured and packed in England before being shipped to Canada. Bespoke packaging has been created for the Canadian market to include dual French/English language and references to the brand’s British heritage and consistent quality. The launch will be supported by a variety of marketing initiatives, including point of sale promotions and sampling as well as social media influencer campaigns.
Adam Braithwaite, commercial director of SDUK, said: “Cathedral City is bought and loved by more than half of all UK households and I’m delighted that our prized cheddar can now be enjoyed in Canada too. Our British team has worked closely with our Canadian colleagues to bring this successfully to market.”
George Eustice, Secretary of State for Environment, Food and Rural Affairs, said: “This is fantastic news for Cornwall and the South West region, helping over 330 local farms showcase their high quality produce abroad.
“As the global appetite for UK food and drink continues to grow, the government is committed to working with exporters to help them tap into new markets and open up opportunities around the world.”
The Davidstow creamery has a consistent track record of winning awards, including claiming the prestigious DuPont Danisco Grand Prix Cup 14 times in the last 18 years. Work is currently underway to increase production capacity at Davidstow to enable it to satisfy increased demand for Cathedral City in both the UK and abroad.