Scandinavian design store, Tiger, is to open a new 4,300sq ft store at Centre:mk, its flagship retail and leisure destination. The brand will be located on Eagle Walk, adjacent to the new concept Clarks store and John Lewis and trade over the ground and first floor levels when opening in June.
Founded in 1995 in Copenhagen, Tiger now operates 45 stores in the UK, and 425 globally across 25 countries. The brand offers stylish items such as homeware, kitchenware, stationery, toys and hobby items; all with a USP of being priced to the whole pound.
Speaking on behalf of Centre:mk’s joint owners, Hermes Investment Management and AustralianSuper, Ed Sellick, asset manager at Hermes Investment Management, said: “Tiger is a great brand for the centre and adds a new dynamic to our line up. The strength of Centre:mk as a leading regional retail destination makes it a highly desirable site for brands to rollout and we are pleased to welcome this exciting design led concept to Milton Keynes.”
Phillip Bier, managing director, Tiger Retail, said: “Opening at Centre:mk forms a key part of our UK strategy and expansion. We are excited to position the brand in such a busy destination and grow our customer base via the extensive and affluent reach of Centre:mk’s catchment.”
This news follows Cath Kidston, The White Company and Jigsaw all opening regional flagships at Centre:mk in the last six months. In addition, C & R Clarks limited joins Ernest Jones and Fraser Hart, who have all undergone recent store refurbishments.