Scandinavia’s leading sustainable trade event launches Naked Drinks Scandinavia

From biodynamic wines to organic spirits and vegan beers, the increasingly important ethical drinks sector is flourishing in the Nordic region. 

Buyers and decision-makers looking to refresh their drinks menus with more versatile, sustainable choices can discover the best of these at the highly anticipated Naked Drinks Scandinavia.  Taking place at MalmöMässan in Sweden on 13-14 November, this new feature area forms an integral part of the Nordic Organic Food Fair and Eco Life Scandinavia – Scandinavia’s leading trade event for organic food, drink and sustainable products.

A crucial revenue stream

According to IWRS Drinks Market Analysis, the surge in conscious consumerism in Scandinavia has been driving the ethical drinks market forward. In Finland and Denmark, organic wines make up almost 5% of the wine consumed.  In Norway that rises to more than 10%, and in Sweden more than a fifth of wine sold in the country last year was classified as organic.

More specifically, Wine Intelligence’s most recent publication suggests that younger consumers globally are the key demographic that present the most opportunity in this category, reporting that ‘young wine drinkers are not only more likely to purchase alternative wines such as organic, Fairtrade or sustainable compared with older drinkers, but are also more willing, in general, to pay a premium price for it in the off- and on-trade.’

Thousands of visiting buyers, importers, HORECA professionals, wholesalers and distributors looking to take advantage of this rapidly growing sector can see and sample standout varietals, blends and flavours from Italy, UK, Austria, Greece, Spain, and Sweden.  

Exhibitors so far include Sunnenmulde (organic wine), Fatty’s Organic Gin, Weingut Buchmayer (natural wine), Postumia Vini SRL, Poggio Al Gello (organic wine), Wein von Ploder Rosenberg (Biodynamic wine), Tenuta Planitia (organic wine), Moe OÜ (organic spirits), and more yet to be confirmed.

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