Scotmid to roll out free WiFi in stores in Scotland and Northern Ireland

Scotmid Co-operative has signed a deal with WiFi provider The Cloud to install high-speed public WiFi in a number of stores across Scotland and Northern Ireland.

From this summer, customers of Scotmid Co-operative will be able to use the free WiFi service on their smart phones and tablets to browse the web, view recipes, access discounts on products, and keep up with the latest gossip on Facebook and Twitter while they shop.

The roll-out, which begins in over 50 stores and extends across more stores later in the year, is part of a wider effort by Scotmid to modernise its brand and branch into new fields. Scotmid said the WiFi service will allow it to provide an enhanced experience to its customers by offering discounts and offers based on consumer preferences. With a 150-year heritage, Scotmid said it is used on a daily basis by a huge range of people, of all ages.

Kimberley Guthrie, marketing director at Scotmid, said: “Our values of trust and reliability mean we have a unique status as a hub for the communities we serve, so we are very keen to have a WiFi service that our customers, whatever their age or background, can rely on. Increasing numbers of our customers have smart phones with them wherever they are, and as a result, consumer expectations for internet connectivity on the high street are sky-rocketing. We wanted to be at the forefront of that WiFi revolution on the high street.”

Vince Russell, managing director of The Cloud, said: “Here at The Cloud we believe fast, reliable internet access should be available throughout the whole of the UK so we are delighted to be partnering with the award winning team at Scotmid to deliver our service to their customers across Scotland. Being part of a group which employs over a quarter of its staff in Scotland, we understand the need for wider availability of such services. Traditionally businesspeople were seen as the primary users of WiFi, but as smartphone adoption has increased to over 50% of all British adults it’s become increasingly important for people’s everyday use.”

The deal with Scotmid and The Cloud, a BSkyB company, adds to The Cloud’s large network of more than 10,000 hotspots around the UK. An estimated 4m people every day pass through The Cloud network by visiting one of its partners, including outlets like Harvey Nichols Edinburgh, Glasgow Subway, Ted Baker, PizzaExpress, Aberdeen University and Caffè Nero.