UK homeware supplier Scott Brothers has added more than 400 products to its catalogue with the acquisition of housewares product company H&L Russel.
Established in 1888, H&L Russel is the UK’s leading manufacturer and supplier of garment hangers and hold a prestigious Royal Warrant as suppliers to the Queen. Its product range also includes garment rails, clothes care products, kitchen utensils and laundry items.
Duncan Pratt-Thompson, managing director at Scott Brothers, said: “We are delighted to bring the Russel brand on board, as it has a great heritage and produces great practical products for the home.
“This acquisition marks a significant milestone in our expansion as a business and means our customers have a vastly expanded product range within housewares which is an area we’re keen to expand.”
The central hub for Scott Brothers including the warehouse facility is based in Cheshire ensuring first class customer service, as all incoming enquiries and orders are processed centrally through one point of contact.
Following the business expansion Scott Brothers has appointed Carol Baxendale-Potter as marketing and product development manager, who brings over 25 years’ experience of strategic brand work at companies including Wedgwood, Rayware, Russell Hobbs and Caradon Bathrooms.
Baxendale-Potter will be developing and implementing a strategic marketing plan for the business aimed at strengthening the Scott Brothers brand, researching new product demand and proactively generating sales opportunities into new and existing markets.
Baxendale-Potter said: “I was drawn to Scott Brothers as I’ve always worked in housewares and home products and they have a great portfolio of strong brands I was interested in working on.
“One of Scott Brothers biggest sellers, our vacuum bags, are already my favourite product as they are fantastic at saving space.
“I’ve done a lot of work around brand positioning during my time at Royal Doulton and Royal Albert, and part of my work here at Scott Brothers will be to build a strong brand ethos and ensure all of our communications are consistent with that.
“My main aim is to implement a more pro-active approach to marketing our products rather than reacting to customer demand and to increase our digital brand presence.”