Scottish oats company, Stoats, secures national listing with Morrisons


Scottish oats company, Stoats, has secured a national listing with major retailer Morrisons for its Porridge Oat Bar Multipacks.

The new listing at Morrisons will see the Raspberry & Honey, Apple & Cinnamon, Blueberry & Honey and Orange & Dark Chocolate Porridge Oat Bar Multipacks being rolled out across 226 Morrisons stores across the UK.

The Porridge Oat Bar Multipacks, which have experienced an 85% value increase in major multiples in the last year, will be available in Morrisons Scottish stores from the end of August followed by further roll out across Morrisons UK stores from 12 September.

Stoats will be supporting the launch of the multipacks within Morrisons stores with sampling and promotional activity, including a nationwide promotional launch at £2 from 12 September to 9 October.

The new Morrisons listing comes after Stoats secured a listing in Co-op Scotland, meaning Stoats products are now available in every major Scottish multiple.

Managing director at Stoats, Tony Stone said: “Securing a national listing with Morrisons is a great achievement for us. The multipacks are a perfect addition to the weekly shop and are liked by the whole family so will sit perfectly within Morrisons stores. Morrisons is looking for locally produced, good quality, tasty products that are made using the best natural ingredients and that’s what we’re all about at Stoats. We feel this listing really affirms our products’ quality and taste.

“Our multipacks satisfy a range of eating occasions including breakfast and snacking. Porridge oat bars are our best selling products and we hope to see this to continue to increase as they become more widely available across the UK.”

Stoats Porridge Oat Bar Multipacks (4X50g) will be available in Morrisons for an RRP of £2.48. Stoats will be sampling their multipacks in Scottish stores from the end of August until 12 September and across further UK stores from 12 September until 9 October. As part of the sampling activity the multipacks will be available to purchase at a discounted price of £2.

Stoats is a Scottish company that specialises in oats. Established in 2005 by Stone and Bob Arnott, Stoats provides good quality oat products which are nutritionally rich, convenient and help satisfy hunger at all points in the day.