Interracial and LGBTQ cards have finally hit the high street, showing the changing landscape of diversity in the UK. This month, Scribbler becomes the first UK high street retailer to carry a card range dedicated to multiracial and LGBTQ representation – just in time for Pride in London.
The cards, created by Huetribe, aim to promote social inclusivity and celebrate the beauty of diversity.
Tineka Smith, the founder Huetribe, who is in an interracial relationship herself, launched the business after her husband bought an anniversary card that featured black and white penguins on it as “it was the only card he could find in the store that had a black and white couple on it.”
Smith had long grown frustrated at the lack of quality cards available within stores that represented the lives and relationship status of many of her family and friends.
“When you walk into a store and see images on greeting cards that look like you or your relationships, it gives you a sense of acceptance that people realise you’re an important part of our society too.” commented Smith.
Vanessa Mallia, PR and social media at Scribbler, commented: “Scribbler have had a successful 36 years trading, with 37 stores across the UK, serving hundreds of thousands of customers each year. Our alternative humour has pioneered the greetings card industry and we pride ourselves on offering alternative humour cards and products that aren’t available elsewhere. As a result, we’re delighted to be the first UK High street retailer to represent interracial and LGBT couples and stock HueTribe cards. Our customers are from all walks of life and its vital that our products reflect that. Our LGBTQ inclusive card collections and merchandise have already been highly commended in The Times, Metro Newspaper, Stylist and The Independent Newspaper.”
Huetribe greeting cards are now available at Scribbler stores in Cardiff, Bournemouth, Oxford, Kensington, Hammersmith; Bond Street, Bishopsgate, Kings Road, Glasgow Buchanan Street, Newcastle, Rathbone Place, Manchester, Edinburgh, Islington, Wardour Street and Kingston, as well as online at www.scribbler.com.