Selligent announces key hire to support strategic focus on partner channel


Selligent, a provider of relationship marketing solutions based on consumer insights, today announced the appointment of Sam Fogwill as head of partnerships UK, to support its rapid growth and strategic focus on the partner channel.

Fogwill: new role

Fogwill, who has over 13 years’ experience across Key Account Management, Business Development, and Strategic Partnership roles within the Digital Marketing space, represents a key strategic hire for Selligent as it ramps up its focus on partners both in the UK and across the globe. Prior to joining Selligent, Fogwill held Enterprise Account roles at Experian and Salesforce, latterly overseeing the growth of Salesforce Marketing Cloud’s Partner Programme in regions including the UK, Benelux and Nordics.

His appointment is the culmination of a significant period of growth for Selligent in the UK which has been fueled by key client wins, including Ocado, Asda and Odeon. Selligent has tripled its revenues in the last 15 months and, as a result of a major increase in headcount, will move to a new office space in Spitalfields in September.

Roy Jugessur, Selligent’s vice president, UK and Northern Europe, said, “I am delighted to be bringing someone of Sam’s caliber on board; he is a proven performer with relevant experience and will be instrumental as Selligent enters its next phase of partner-supported growth across Northern Europe.

“Both at a regional and global level, Selligent is continuing to disrupt through the combination of its native omnichannel solution, deep technical expertise and client service excellence. Our overall offering is proving to be a genuine value-add to B2C brands and partners alike, who have become frustrated by poor performance and a lack of integration from bolted-together ‘Frankenstein’ technology stacks.

Fogwill said: “I am thrilled to be joining Selligent at this exciting stage in the company’s growth and am greatly looking forward to working with both existing and new partners to forge and develop partnerships that will deliver lasting value. Great things happen when technology, data and creative come together, but strong partnerships behind the scenes are what really make it all possible.

Selligent’s relationship marketing solutions enable B2C brands to engage customers with contextually relevant messages at key moments across a range of channels, including email, mobile, social, web, and offline. Selligent works with 700 brands in 30 countries worldwide, employing 500 people across 10 offices around the globe.