SGS puts consumer trust at heart of brand awareness campaign


SGS, the world’s leading inspection, testing and certification company, has today launched Trusted. Tested. – a high impact, brand awareness campaign to engage consumers in the vital role of testing, inspection and certification on the everyday products they purchase.

New campaign

With the strapline ‘It’s only trusted because it’s tested’, the campaign showcasesmore than 50everyday products that typically pass through SGS’s testing laboratories – from lipsticks and shoes to mobile phones and strollers. Through striking imagery and clear messaging, SGS aims to bring its brand closer to the end user and reinforce the importance of testing, inspection and certification in shaping consumer choice and driving up standards.

Julie Cabrol, global marketing and communication director, consumer and retail, SGS said: “The strength of our new campaign lies in its simplicity and impact. It shows SGS’ footprint on our day-to-day life. From the coffee mug you sip from at breakfast to the bed you lie on at night, everything you touch or use during the day has been tested to ensure safety and quality. 

“There is only one way to know you can trust the product you buy – it’s been tested.”

SGS will also utilise the campaign toreinforce to manufacturers, importers, exporters and retailers its place as a global market leader across multiple industry sectors; and demonstrate the competitive advantage it provides in securing consumer confidence and protecting brands.

Award-winning, Barcelona-based creative agency, Folch, were commissioned by SGS to create and deliver a bold and creative campaign.  

Elena Qureshi, design studio manager at Folch, said: “Understanding the complexity of highlighting an invisible action, it was necessary to claim how fundamental SGS’s services are in relation to our everyday products.”

The campaign is scheduled to roll-out globally across digital and print channels over a two to three-year period; with new products being introduced at staged intervals.

Cabrol added: “We’re proud to have developed a concept with Folch that takes the testing, inspection and certification (TIC) industry in a new direction. We’ve moved away from the more traditional approach of exploring the customers’ experience of a product and instead have put the product itself centre stage. Through clarity of message, humour and strong visuals, we can convey the value of SGS within an industry which is so vital to the safety, health and well-being of the general public.”

SGS’s Consumer Goods and Retail services include:

  • Testing & Certification: a full range of product testing from material testing, such as safety and functionality tests, to certification. SGS aims to ensure products are as good at protecting consumers and meeting expectations as claimed
  • Inspection: production checks before, during and after production, as well as retail store checks to verify the quality of raw materials and production, marking and packaging, and product presentation
  • Technical assistance: support with projects incorporating social responsibility solutions, factory quality assessment and label reviews and claims verification. Additionally, SGS acts as a regulatory advisory service, providing training and private label support

With a reputation for excellence in inspection, testing, certification and verification, SGS also offers consultancy and cross-business services to improve sustainability across organizations and supply chains.

Visit the Trusted. Tested. campaign site here: