Shaftesbury announces launch of modern wellness apothecary, anatomē, at Seven Dials’ Monmouth Street

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Shaftesbury has today announced the launch of modern wellness apothecary, anatomē, at Seven Dials’ Monmouth Street, marking the brand’s latest London flagship. Retailing its renowned supplements and essential oils, anatomē is set to take a residence in Seven Dials until January 2022.  

Spanning 1,000sq ft at 42 Monmouth Street, anatomē’s new flagship space stocks the finest health boosting botanical supplements and essential oils, complementing in-store complimentary health, wellbeing and sleep mapping consultations from expert in-house nutritionists and sleep experts. anatomē Seven Dials joins the brand’s network of premium bricks and mortar stores in Marylebone, Shoreditch, and Islington, as well as a presence within Liberty London. The brand is also set to launch an exclusive ‘Home’ collection  towards the end of August which will be showcased in full at the new Seven Dials store.

Founded in 2018 by Brendan Murdock, anatomē seeks to reinvent traditional apothecary for a new generation, providing products and advice to holistically support human health. The brand works with an expert team of nutritionists to produce the best supplements from the finest organic, botanical and scientifically proven ingredients.

Sustainability lies at the heart of the anatomē’s values, with the brand demonstrating ongoing commitment to the cause through organic farming, transparency in their supply chains, the use of recyclable packaging and labelling, and 100% natural and organic ingredients. A sense of community is also firmly entrenched into the brand’s ethos, with anatomē supporting London based charity ‘Hospital Rooms’ who advocate for the mental health and wellbeing of others.

Commenting on the signing, Samantha Bain-Mollison, retail director at Shaftesbury, said: “To have yet another quintessentially artisanal and London-centric brand join our line up at Seven Dials is testament to our credentials as a retail destination. anatomē’s wholehearted dedication to both sustainable and community aligns naturally with Seven Dials as a destination, and the brand’s positioning bolsters Monmouth Street as a hub for premium wellness and beauty stores.” 

Brendan Murdock, founder of anatomē, added: “This is an exciting time for anatomē and we’re delighted to be opening a new flagship in one of my favourite neighbourhoods, where people are spending time shopping, eating, and socialising. We are committed to building the physical retail presence of our brand, to enable visitors to engage with our product range and team of experts, while providing support and expertise for customers on a more personal level.” 

The launch of anatomē follows a series of retail announcements for Seven Dials including the signing of luxury British jewellery brand Astley Clarke at 31 Monmouth Street, and opening of a debut London store for COW Vintage at 13 Shorts Gardens.

Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury.