Shaken Udder milkshakes launches 600,000 reach on-pack promotion


Venturing into new territory for the first time, Shaken Udder has teamed up with Farm Stay UK to launch its first on-pack holiday give-away this June.

Over 600,000 bottles and cartons will hit the shelves this month, carrying a competition with a top prize of £1,500 Farm Stay UK vouchers, along with over 100 other prices up for grabs such as milkshake bundles, food hampers and lifestyle gifts.

Shaken Udder, which this year celebrates its 10 year anniversary, hopes the on-pack promotion will attract new customers and increase sales at a time of year that is always popular for its range of all-natural British milkshakes.

“We’ve been thinking about an on-pack promotion for a while now and when we came across Farm Stay UK we thought it was the perfect fit as many of its members are farmers and all are situated in the countryside and we have links with farming and use British ingredients,” said co-founder of Shaken Udder, Jodie Farran. “Anyone who picks up a promotional pack and submits their details onto the website will be entered into a prize draw to win the holiday voucher and we have gathered some great runners-up prizes too.”

Shaken Udder Milkshakes come in two formats, its 330ml bottles in flavours Vanillalicious, Top Banana and Chocolush (RRP £1.49) and its new kids 200ml cartons in Strawberry, Chocolate and Banana (RRP £1.89 for a triple pack)l. Shaken Udder milkshakes are available in Tesco, Sainsbury’s Waitrose, selected Co-op stores and other outlets across the UK. The promotional packs will be available until the end of the November.