The #1 Premium milkshake brand, Shaken Udder, has teamed up with the British lifestyle brand, Joules, to roll out its biggest on-pack marketing campaign to date. Launching in July, 2 million 330ml promotional bottles of Shaken Udder will be available nationwide.
The on-pack offering has a three-tiered promotional mechanic to maximise its effectiveness to drive rate of sale. There is a daily prize of £100 Joules voucher, with 150 to give away during the promotional period (July – October).
Every valid entry is rewarded with a 20% off at Joules.com. The grand prize is a family weekend away in a Joules Suite in the Lake District.The promotional sleeve will feature on all six of the Shaken Udder flavours: Chocolush, Vanillalicious, Top Banana, Salted Caramel, Strawberries & Clotted Cream & Ooh La Latte, with a peel and reveal a unique code on every pack which can be entered via a microsite: www.shakenudder.com/win.
“This is the most exciting on-pack promotion we have ever launched, we are really proud to be working with such an iconic Premium British lifestyle brand which shares so many synergies to our own,” explains Jodie Farran, co-founder of Shaken Udder.“The promotion will be hitting tens of thousands of distribution points across the UK, helping raise awareness and trial of our premium milkshakes to a new and existing consumer base”
Shaken Udder is the #1 premium flavoured milk brand, worth over £9 million in retail value. Shaken Udder produces a range of 330ml milkshakes in six flavours: Vanillalicious, Salted Caramel, Chocolush, Top Banana, Strawberries & Clotted Cream and Ooh La Latte, RRSP £1.40. Shaken Udder products are available from Tesco, Sainsbury’s, Morrisons, Waitrose, Booths, Ocado, Boots and WHSmith. All Shaken Udder products are under 5% added sugar, made from British milk, real ingredients, and gluten free. The bottles are 100% recyclable. For more information visit www.shakenudder.com