Milkshake aficionado, Shaken Udder, is excited to launch Uber Udder, its first ever one-litre carton into Waitrose this summer.
Uber Udder will be available in two flavours, Vanillalicious and Chocolush, from 283 Waitrose stores across the country from 13 June 2016.
“Our new Uber Udder size was developed due to our customers continually requesting a larger format that can be shared, consumed at home over a few days, or for those wanting a bit more than 330ml. We are really pleased we can now fulfill this need and we can’t wait to hear our customers’ reactions to it,” explains Jodie Farran, co-founder of Shaken Udder.
The packaging for the new one-litre carton will feature a revamped version of the brand’s iconic cow logo. “We’ve used the opportunity with Uber Udder to refresh our logo, creating the new strap line ‘discover delicious dairy’. Our customer research also revealed that customers love our story, and the extra space on the 1-litre pack has allowed us to feature this,” adds Jodie.
Uber Udder marks the first in a series of planned launches for the brand this year. “It’s an exciting time for us and we can’t wait to see what customers think of Uber Udder,” adds Jodie.
Uber Udder will be available in 283 Waitrose stores, East of England Co-Op stores and independent retailers, RRP £2.20-2.70. For more information about Shaken Udder visit www.shakenudder.com