Shapewear brand promoted by US celebrities, Spanx, launches UK website

Spanx: UK website

Spanx: UK website

Spanx, the shapewear brand promoted by celebrities including Gwyneth Paltrow, Jessica Alba and Oprah Winfrey, has launched a UK website

Spanx reports it has sold more than 5.4m Spanx Power Panties worldwide. Meanwhile, its creator and shapewear guru Sara Blakely was declared the world’s youngest female, self-made billionaire last month by Forbes Magazine.

Blakely started the company with $5,000 in savings and no business training.

The UK website promises to bring hundreds of super-slimming, ‘figure fixing’ styles from bras and shapers to slimming apparel and Spanx for Men direct to UK Spanx fans’ doors.

The website will be the main UK online stockist and will serve as a great resource to fans of the brand, complete with store locator and product information, said Spanx.

Blakely said: “We launched Spanx in the UK 10 years ago, and I am thrilled to offer our loyal UK fans a new, convenient way to get their Spanx on through our first ever UK direct website.”