SharkNinja expands into new market with launch of hair dryer and stylers

Leading home and lifestyle tech brand, SharkNinja, has announced its expansion into the beauty sector, with the launch of its innovative new STYLE iQ Hair Dryer and range of Intelligent Stylers launching in October 2021.

Although a diversification from SharkNinja’s existing product range, the new products are the culmination of eighteen years of expertise in airflow technology, which SharkNinja engineers have been constantly developing and updating since the company’s inception in 2003. 

The STYLE iQ’s new iQ Technology combines rapid air power with next-generation intelligence, generating high-velocity heated ionised air, for fast drying and no heat damage on all hair types. 

The Hair Dryer is launching alongside 3 cutting edge Intelligent Stylers – including a Diffuser, 2-in-1 Concentrator and a Style Brush attachment – each of which automatically adjusts the heat and airflow settings of the Hair Dryer when attached, to guarantee the best possible results. Should users wish to experiment for themselves, the three temperature settings and three airflow settings can also be manually set – giving total flexibility to consumers styling at home.

To develop this ground-breaking technology, more than 200 people across the global organisation collaborated on the development of these products, which are the result of more than 3000 samples, 500 prototypes and rigorous consumer testing to ensure the highest possible product performance.

As SharkNinja’s first venture into the beauty market, the firm’s rigorous Customer Insight Programme was expanded even further for the STYLE iQ, with the aim of creating a product that not only delights consumers but remains true to SharkNinja’s commitment to delivering a 5* customer experience. To do this, the product was tested not only by hundreds of customers at home and nearly 200 salon customers, but also 10 leading stylists and 20 influencers in the home technology space.

The range will be available to buy exclusively from John Lewis and on the Shark website with prices starting from £229.99 for the hairdryer and £29.99 for accessories.

Matt Broadway, European president of SharkNinja, comments: “Our innovative airflow technology has been instrumental to us becoming a market leader in the floorcare space, so it made perfect sense for us to explore how we could bring this expertise to other sectors too. Entering the haircare space has been an exciting new challenge for our world-leading engineers, who love designing innovative new products which improve the lives of our customers. The STYLE iQ® Hair Dryer really sets itself apart from haircare technology currently available on the market – delivering exceptional results at an accessible price point. We can’t wait to see the customer feedback on the launch and to continue our expansion into the beauty sector.”