Shelley Sandzer secures European debut for Din Tai Fung

Leading specialist UK leisure property agency, Shelley Sandzer, has­ secured the European debut site for authentic Taiwanese restaurant chain, Din Tai Fung, at 5-6 Henrietta Street in the heart of Covent Garden.

The 9,000 sq ft unit has space for approximately 250 covers across ground floor and basement level. Originally founded in 1958 as a cooking-oil retail business, Din Tai Fung was reborn as a steamed dumpling restaurant in 1972 and now has more than 154 locations across the world in Asia, Australia and the United States. The debut location at 5-6 Henrietta Street in Covent Garden will be followed by a second site at the Centre Point redevelopment on Tottenham Court Road, due to open in 2019.

The popular eatery takes prime position in London’s theatre and entertainment hub, offering the signature Din Tai Fung menu, including its world-famous Xiao Long Bao (Steamed Pork Dumplings), Steamed Chicken Soup, Steamed Prawn & Pork Shao-Mai, and other delicious Taiwanese staples.

Nick Weir, managing partner at Shelley Sandzer, commented: “We are proud to have secured the UK debut location for Din Tai Fung, one of the most exciting and sought-after new entrants to London this year.  We have worked very closely with the brand, visiting their high-quality operation in Singapore to experience it first-hand.  This was key to us finding the perfect location for this renowned world-class operator.”

Shelley Sandzer is a leading and dynamic agency, specialising in the restaurant and leisure property sector.  The company provides considered and valued advice to many of the UK’s most highly regarded restaurant brands, centres, developments high streets and landlords, via a lateral thinking team with an unparalleled knowledge and understanding of the leisure business.  Shelley Sandzer is also known for the key role it plays in launching new entrants and unique concepts to the market, such as Duddell’s, Honey & Smoke and Frame.