As a direct result of the growing cost of living crisis, an innovative data-collection service app, Shepper, has seen a dramatic surge in popularity, with a 158 per cent increase in the number of users.
Shepper has also seen an increase in the number of jobs available to its users across the UK, with researchers already having completed 87.7 per cent of last year’s jobs in the first half of 2022.
The app financially rewards its users for carrying out market research, mystery shopping and audit services in the likes of high street stores, restaurants and properties, fondly naming its community its “Shepherds”.
Shepper has risen to be the third most popular lifestyle app on the Apple store ahead of the likes of The National Lottery and Tinder at times, as more people seek alternate ways to supplement their income. This year, Shepper is expecting to pay out around £2 million to its community of Shepherds compared with just over £1 million last year. It expects to double the amount of jobs available year on year from 2023.
Shepper is offering businesses real time market research, mystery shopping and audit services to help protect and inform brands, such as L’Oréal and GiffGaff. By offering payment for small jobs, the company is changing the face of data collection. This has resulted in a huge jump in revenue over the last two years, with 2022 revenue expected to be more than 9x that in 2020. The quality of data collection and insight gathered for clients has also resulted in strong customer loyalty, with 80 per cent of revenue in 2022 coming from repeat customers.
Since its launch in 2016, it has produced over 300,000 reports for clients and collected over four million data points from across the country.
The breadth of available jobs has developed from simple out-of-home checks to mystery shopping, experiential and compliance through to the UKs largest product recall, making Shepper one of the most comprehensive data collection services for retailers. Shepper is fast becoming indispensable for both brands and consumers in the face of economic uncertainty and record inflation.
Lindsay Forster, CEO of Shepper, commented: “Socio-political events and rising inflation have led to an unprecedented cost of living crisis that has seen a huge boom in the use of our app, as more and more people are seeking alternate ways to top up their income. The crisis and rising inflation have put increased strain on the relationship between brands and their customers. In the wake of an economic downturn, it is more important than ever for brands to understand their customers and their experiences, which has also led to a sharp growth in our clientele.”