Sheppy’s adds Redstreak to its craft cider range


Somerset’s oldest family cider maker, Sheppy’s, is launching Redstreak cider, which joins its range of traditional premium craft ciders. With UK cider sales standing at £835m in 2019 and craft varieties slowly but surely making headway in the category, the launch of Sheppy’s Redstreak comes at a time when there are still plenty of growth opportunities for craft cider.

Coinciding with the start of summer, Redstreak is a medium-sweet single variety cider with a modest ABV of 4%. Made with traditional Somerset Redstreak apples, the new cider is crisp and light with a notably refreshing fruity flavour that Sheppy’s is famed for.

Master of Cider and sixth generation craftsman David Sheppy commented: ‘The Redstreak apple variety is a personal favourite of mine, so being able to introduce our newest cider made with its wonderfully refreshing flavour is a real joy. Lower ABV innovations are more important than ever to maintain volume growth and keep drinkers interested in cider, which is why we wanted our Redstreak to sit at 4% ABV. It’s perfect for long lazy days in the sun and hopefully for enjoying at summer social occasions in the not too distant future!”

In a direct to consumer initiative, Sheppy’s is also set to release 1,000 limited-edition bottles of Redstreak from the company’s House of Cider in Taunton, with 50p from every sale being donated to local hospital, Musgrove Park. Each bottle also features a rainbow design in recognition of the incredible work of those on the frontline.

Sheppy’s Redstreak cider will be available on its web shop from 23rd May 2020 RRP: £17.41+VAT for 12 500ml bottles.