Shirt maker, TM Lewin, has selected ConcretePlatform’s cloud-based technology solutions to support the brand’s global brand ambitions.
TM Lewin said it places excellent craftsmanship, service and value at its core, creating a range of highest quality business wear which is respected both in the UK and across an ever-expanding international market. With just under 100 stores in the UK, the brand is experiencing a successful global expansion, with new stores and concessions opening across Europe, Africa, South East Asia, Australia and India.
Mark Dunhill, international director at TM Lewin, said: “Via ConcretePlatform®, we hope to accelerate our international growth both quickly and efficiently. As we continue to expand globally, we will continue to use ConcretePlatform® to help optimise our brand across all new markets.”
In addition, ConcretePlatform said it will give TM Lewin further capabilities, including the ability to:
- Manage more effectively – with greater visibility of job-briefs and actions across teams such as marketing and store planning;
- Communicate more efficiently;
- Improve knowledge distribution across the enterprise, to ensure brand consistency and improve customer experience.
Tristan Rogers, CEO of ConcretePlatform, said: “We’re excited to be supporting the expansion of such a long-established and acclaimed British retailer. ConcretePlatform will replace a number of manual processes within TM Lewin and help the business drive efficiency, reduce time to market, and improve the customer experience anywhere in the world.”
“TM Lewin’s decision to use ConcretePlatform in this way further establishes our position as a trusted partner for brands that are serious about global expansion and putting the customer at the centre of everything it does.”
TM Lewin’s subscription includes Concrete Continuous Care (C3), giving the company access to ConcretePlatform experts who will ensure that the team are able to maximise the Platform and continue to streamline activity.