Shoe Zone records 253% increase YoY for online welly sales as UK takes to outdoors in lockdown


Shoe Zone has seen a 253% increase YoY for online welly sales as the UK takes to the outdoors during the lockdown.

This staggering increase in sales is likely to be influenced by those keen to up their step count in the New Year and amid the new lockdown restrictions. Additionally, there has been a 32% increase in search for walks* compared to this time last year.

Shoe Zone has a wide range of affordable wellies for the whole family all of which are available to order online. You can find women’s, men’s and kids’ wellies here:

Charlotte Maker, Head of Marketing at Shoe Zone: “Given the current Covid-19 lockdown and the unpredictability of British weather, we’ve seen more pairs of wellies being purchased than ever before as people look to embark on their daily walk.

“The welly sales we have experienced are a sure sign that families are heading out for some winter walks and making sure they have appropriate footwear for getting outside no matter the weather.”

Popular products online

Ladies warm lined wellies- £16.99

Unisex recycled wellies- £14.99

Kids unicorn welly- £12.99

Kids Harry Potter welly- £9.99

*Google trends data.