Shop Direct appoints Newson to lead business development


Shop Direct, the UK’s second largest pureplay online retailer, has hired its first business development director to help grow commercial partnerships that can accelerate the company’s journey to becoming a world class digital retailer.

Newson: new role

Newson: new role

Sally-Anne Newson, who started at Shop Direct on 18 July 2016, brings 16 years of retail experience in business development – as well as in digital, marketing and trading – to the company.

She has previously held roles at online fashion retailer Atterley, where she was CEO; ASOS, where she was business development director, and the largest multi-channel retailer in Australia Woolworths Group, where she was head of multichannel retail. Newson also spent eight years at eBay in Australia, where she rose to head of buyer experience.

Key partnerships, including with blue chip companies like IBM and SAS, have helped to support Shop Direct’s ongoing transformation into a world class digital retailer, which has seen it become a £1.8bn turnover, 100% digital business.

Alex Baldock, CEO at Shop Direct, said: “Building strong partnerships with innovative, like-minded companies is helping us offer the best experience for our customers. That’s why we’ve brought in Sally-Anne. She’s got the skills to take us even further; developing new and existing relationships to accelerate our journey towards world class.”

Newson said: “Shop Direct’s recent transformation has been stellar. I’m excited to be joining such an ambitious, digital business. Supplier relationships have been critical in Shop Direct’s transformation to date, and I can’t wait to continue creating and nurturing partnerships that can take us to the next level.”