Shop Direct to stock Topshop and Topman brands in fashion line up


Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has added Topshop and Topman to its portfolio of more than 500 fashion brands. The business will also become the first UK retailer outside of the Arcadia Group to stock Topshop Beauty.

Shop Direct’s retail brands, and will offer one of the most compelling Topshop edits in the market. It will be available from 24 August 2019 with circa 500 product lines and will expand to 2,000 during AW19. The range will span clothing, footwear, accessories, maternity, petite and tall.

The extensive Topshop Beauty collection will encompass more than 200 product options, including lipsticks, eyeshadows, highlighters and nail polishes.

Shop Direct has a long-standing relationship with the Arcadia Group and already stocks a number of its brands including Wallis, Evans and Miss Selfridge. This will be further enhanced by Burton and Dorothy Perkins ranges, which will launch on 9 September 2019 following Topshop and Topman.

Fashion remains one of Shop Direct’s biggest product categories, with clothing and footwear accounting for more than a third of the retail sales mix in its most recent full-year results for the year ended June 2018.

Sam Perkins, managing director, retail at Shop Direct, said: “Topshop and Topman are two of the biggest fashion brands out there. We know our customers will love this new partnership, which builds on our long-term, successful relationship with the Arcadia Group. We believe it’ll attract even more customers to Very and Littlewoods – giving them access to a range of different ways to pay – and open up the Topshop and Topman brands to a whole new group of customers.”

Emma Alexander, fashion director at Shop Direct, commented: “We’re so excited to be launching Topshop and Topman, and especially pleased to be the only UK retailer offering Topshop Beauty. The extensive product ranges available will be trend-led and constantly refreshed, meaning customers will be able to land their whole look at Very and Littlewoods.”

Paul Price, CEO at Topshop Topman, added: “Topshop’s mission is to inspire customers and bring them exciting, design-led fashion at great value. We’re delighted to be partnering with Shop Direct’s retail brands – delivering our clothing, accessories and beauty to even more UK-based shoppers’ homes at the click of a button.”