Shopitize plans digital campaign for new mobile shopping organiser app

Shopitize: new digital campaign

Shopitize: new digital campaign

Shopitize, a new business designed to help shoppers organise their shopping via their smart phones, is launching a digital campaign to support its expansion plans.

Shopitize launched its free personal shopper platforms online, and via Android and iPhone apps, in March 2012 in the UK. 

The apps allow consumers to manage their weekly grocery shopping, and earn personalised rewards and offers based on their buying habits – regardless of which supermarkets they use. 

Shoppers snap photos of their grocery receipts with a free mobile app, and Shopitize does the rest. Future platform releases will expand the proposition beyond grocery to high street retailers, the company says.

Shopitize has appointed digital communications and media agency, Refreshed Wellbeing, to develop its digital strategy as it expands in the UK and internationally. 

This will include refining the user experience, analytics, creative execution of digital communications, and digital media planning and buying. 

Irina Pafomova, co-founder of Shopitize, said: “Consumer insights from our mobile and web applications are critical to providing a great customer experience. Refreshed Wellbeing’s focus on user experience and strength in digital strategy are ideally suited to help us better understand and engage with our consumers.” 

Alexey Andriyanenko, Shopitize co-founder, said: “Refreshed Wellbeing’s undeniable expertise in managing digital publishers and in structuring sophisticated web and mobile analytics will be integral to delivering the right content to the right consumer at the right time.” 

Carl Engelmarc, co-managing partner of Refreshed Wellbeing, said: “For many companies digital strategy is an afterthought. It’s exciting to work with an innovative new company like Shopitize that understands the importance of intelligent design thinking in the initial system creation. We’re really looking forward to creating and implementing a digital strategy that guides business decisions and consumer connections for a brand with such a market disrupting proposal.”